An Immersive Visual Narrative of Traditional Chinese Festival Culture
2025
Keyword: Reinterpretation, Traditional Festivals, Symbolic Narrative, Symbiotic Development,
“How can the symbiotic development of folklore behind traditional Chinese festivals preserve the creation of cultural heritage through immersive public display?”
This project utilises illustration as a visual narrative to explore the
reinterpretationof traditional Chinese festivals in contemporary expression, presented through immersive public exhibitions. It conveys festival myths, temporal rhythms, and cultural memory, examining their contemporary estrangement, rupture, and media reconstruction. Centred on the five major festivals “ Spring Festival, Qingming, Dragon Boat, Qixi, and Mid-Autumn” it constructs an agrarian cyclical "Wheel of Time." Using a circular scroll installation, rotating animation, projection mapping, and sound design, it creates a multi-sensory cultural experience. Festivals are living containers of cultural identity, awakening especially younger audiences to rethink their deep connection with tradition.
Design Week 2025
Keyword: Feminism, Poetry, Touch , Pause & Slow reading, Imperfection, Quiet resistance
This page is not empty: A handmade book and garments featuring poetry and drawings from Frances Cannon
She unfolds
The hand-bound textile publication brings together fragments of poetry and illustration by Frances Cannon, printed on raw fabric. The foil cover forms a sharp contrast, hard, reflective, resistant, while the layered textile pages invite touch, pause, and slow reading. Drawing on themes of body, vulnerability, and emotional honesty, the book unfolds like a quiet act of resistance. Each page breathes, each layer speaks.
Unstitched
These deconstructed garments reimagine the body as open, shifting, and unapologetically free. Featuring Frances Cannon’s poetry and drawings, the shirt and short cut apart and pinned back together—not to repair, but to reclaim. It embraces imperfection and body autonomy, honouring vulnerability as strength and rejecting imposed ideals.
Curatorial statement & Production & Installation
Caption design & Production
2021
Keyword：Love, Experimental, Between the sexes, life and death
The "Lovesick Girls" project explores the theme of love, sparked by the emotional lyrics of a favorite song. It asks why, despite being born and dying alone, we still seek love. This contemplation leads to reflections on what economically independent women desire in relationships and the true meaning of partnership, especially when men often approach it from a detached perspective.
Through this project, I aim to delve into the deeper meanings of love, beyond surface appearances, to find genuine connections. I'm driven by a desire to challenge myself and explore new expressions, rather than sticking to traditional forms. As Plato suggests, humans seek eternity through both procreation and artistic creation, driven by a pursuit of beauty and love. Philosophy serves as a tool to contemplate life's essential aspects, including love, prompting deeper reflection.
2023
Keyword：Epidemic, Medical Safety, Social Responsibility
"Warning from the AstraZeneca Incident" is a project I undertook while researching the Oxford/AstraZeneca incident, focusing on human health and contemplating the side effects of vaccines. I examine how vaccine production should prioritize short- and long-term health impacts on the human body. The sudden emergence of a virus has significantly altered global health, with the Oxford/AstraZeneca vaccine incident drawing widespread attention. I seize this opportunity to share my personal views and reflections. This experimental, interdisciplinary study delves into the diverse nature of design research. I explore methods such as iteration, simplification, deconstruction, reassembly, and visual messaging to convey complex ideas through simplified forms. The aim is to express views and opinions and garner community recognition on a broader social platform. The project highlights vaccine effectiveness, outcomes, and reactions across various populations, symbolically raising aware.
2024
Keyword：Rebirth, death, religion, salvation, humanity
Are Life and Death really opposite, or are they actually united on some level?
Inspired by the anime EVA and Devilman, fascinated by their subtle philosophical expression and visual excellence. Based on the exploration of death, survival and human nature, we decided to collaborate on this book, which analyses the boundaries and tensions of life and death from multiple perspectives of philosophy, art and emotion.
In terms of design, I adopted a modern minimalist font and emphasised the use of white space to make the core content more prominent and enhance the immersion of reading. The neat and rigorous typographic structure strengthens the rational expression, while retaining the visual balance and tension to fit the philosophical depth and ideological connotation of the book. Through this book, I hope to provoke readers to think about the meaning of life, and to find personal understanding and empathy in the eternal proposition of life and death. This is not only a publishing practice, but also a journey of exploration across vision, thought and perception.
2024
Keyword：Circular Economy, Resource Reuse, Sustainable, Environmental Awareness, Fashion Upcycling
This project explores social responsive advertising for Deja Vu, a pioneering second-hand trading platform that actively promotes sustainable consumption and the circular economy. Using a sustainability map, I analyzed how the brand supports environmental responsibility while balancing economic interests through cost-effective solutions. My goal was to create a series of posters that challenge consumer habits, encourage the reuse of resources, and emphasize the lasting value of items.
The posters incorporate minimalist, narrative illustrations with humor and metaphor to engage audiences, particularly young consumers. The playful yet thought-provoking visual language makes sustainability accessible while reinforcing Deja Vu’s identity. Each poster addresses different aspects of sustainability, from waste reduction to ethical consumption, creating a comprehensive social response campaign that fosters meaningful discussions and behavioral change.
2022
Keyword: Diablo style, Life Attitude, Bold and Rebellious fashion, Music Theme
“LAI CHI” is a unique cake brand, we are a perfect blend of traditional and modern, cute and cool, retro and future, redefine the concept of cake, full of creativity and innovation. Our “Cool Cakes” are designed to provide young people with a refreshing visual and taste experience by incorporating Diablo-inspired, cool elements while retaining the cuteness of traditional cakes. It conveys a new attitude towards life. Whether visual or taste, feel the endless surprise and satisfaction brought by the collision of innovation and classic.
Pink is not only a symbol of cuteness, but also represents a bold, rebellious and unique fashion attitude. Music-themed elements, such as vinyl record players, various music genres and DV players, are incorporated to interact with customers and enhance the brand's uniqueness and sense of engagement. Rich Chinese culture and customs were injected into the development process. For example, the brand name “Lai Chun” not only means “Come and Eat”, but it is also a direct and fun way to make the brand memorable to customers. Our mission is to combine innovation with traditional style.
One of the winner of the 2024 NZ Best Design Award
Keyword：Newspaper, Print Media, Transition, lifestyle and routine
Print media companies in 2024 are being pushed to go digital. As the demand for print newspapers is reportedly on the decline, the security of printing infrastructure is called into question. Schwartz Media has voiced their concerns about the longevity of the printed Saturday Paper and is looking to invest in a sustainable strategy that allows them to transition their print readership to digital platforms.
To aid in The Saturday Paper’s transition from print to digital, we propose a gradual and slow move away from print through the design of a mini news- paper as well as a refresh of the branding and digital offerings. The redesign will focus on allowing its audience to curate a news experience that reflects their lifestyle and routine.
2024
Keyword：Sustainability, Food Waste reduction, Recycling, Eco-Friendly dinning, Community involvement.
At CafeLab, we prioritise environmental protection and sustainability, incorporating these values into every meal by minimising food waste and promoting recycling. By dining with us, customers support our “green value” and become proactive environmental protectors, experiencing an Eco-friendly and family-oriented restaurant.