2024
Keyword：Circular Economy, Resource Reuse, Sustainable, Environmental Awareness, Fashion Upcycling
This project explores social responsive advertising for Deja Vu, a pioneering second-hand trading platform that actively promotes sustainable consumption and the circular economy. Using a sustainability map, I analyzed how the brand supports environmental responsibility while balancing economic interests through cost-effective solutions. My goal was to create a series of posters that challenge consumer habits, encourage the reuse of resources, and emphasize the lasting value of items.
The posters incorporate minimalist, narrative illustrations with humor and metaphor to engage audiences, particularly young consumers. The playful yet thought-provoking visual language makes sustainability accessible while reinforcing Deja Vu’s identity. Each poster addresses different aspects of sustainability, from waste reduction to ethical consumption, creating a comprehensive social response campaign that fosters meaningful discussions and behavioral change.