2022
Keyword: Diablo style, Life Attitude, Bold and Rebellious fashion, Music Theme
“LAI CHI” is a unique cake brand, we are a perfect blend of traditional and modern, cute and cool, retro and future, redefine the concept of cake, full of creativity and innovation. Our “Cool Cakes” are designed to provide young people with a refreshing visual and taste experience by incorporating Diablo-inspired, cool elements while retaining the cuteness of traditional cakes. It conveys a new attitude towards life. Whether visual or taste, feel the endless surprise and satisfaction brought by the collision of innovation and classic.
Pink is not only a symbol of cuteness, but also represents a bold, rebellious and unique fashion attitude. Music-themed elements, such as vinyl record players, various music genres and DV players, are incorporated to interact with customers and enhance the brand's uniqueness and sense of engagement. Rich Chinese culture and customs were injected into the development process. For example, the brand name “Lai Chun” not only means “Come and Eat”, but it is also a direct and fun way to make the brand memorable to customers. Our mission is to combine innovation with traditional style.