One of the winner of the 2024 NZ Best Design Award
Keyword：Newspaper, Print Media, Transition, lifestyle and routine
Print media companies in 2024 are being pushed to go digital. As the demand for print newspapers is reportedly on the decline, the security of printing infrastructure is called into question. Schwartz Media has voiced their concerns about the longevity of the printed Saturday Paper and is looking to invest in a sustainable strategy that allows them to transition their print readership to digital platforms.
To aid in The Saturday Paper’s transition from print to digital, we propose a gradual and slow move away from print through the design of a mini news- paper as well as a refresh of the branding and digital offerings. The redesign will focus on allowing its audience to curate a news experience that reflects their lifestyle and routine.